Bleu d’Auvergne, amateur rugby sponsor.
Bleu d’Auvergne PDO engages with young sports people from the Auvergne-Rhône-Alpes region and from the Auvergne Rhône-Alpes Rugby League.
The values of amateur rugby fully align with those of the designation of origin. For this reason, every year, SIRBA supports all categories of the regional finals and provides the club with equipment (vests, balls, shirts, etc.).