Hot air balloon
Bleu d’Auvergne PDO takes flight!
On 25 September 2018, Bleu d’Auvergne PDO launched the maiden flight of its new hot air balloon. A rather inflated marketing tool for the Auvergne blue cheese.
The taste of Bleu d’Auvergne PDO is the promise of an intense experience, a distinct cheese with a strong flavour made in Auvergne, a land of mountains built on volcanic soil, with clearly defined seasons and lush pastures. A specific geographic area that is strictly determined in product specifications that were recently changed to strenghtne an even greater link to the geographical area and its “mountain” character.
Recently halved, the new Bleu d’Auvergne PDO production area is now centred on the volcanic ranges, which have a climate characterised by frequent rainfall that encourages the abundant growth of grass used to feed dairy cows, primarily through grazing. A mountain region with outstanding natural landscapes that offer breathtaking, vibrant and rolling views. A remarkable and intense encounter with nature that you can now experience from the skies.
The SIRBA (Regional Inter-professional Bleu d’Auvergne Syndicate) is using a rather original marketing tool: a hot air balloon effigy of Auvergne’s most typical blue cheese!
Discover the geographical area, fly over the farms and enjoy the many opportunities to see the designation area “from above” while Bleu d’Auvergne PDO proudly shows off its origins and strong link to the area.